Why is so hard to save the planet?

We live in a digital age, of the information, of the dinamis. In the middle of the so much globalization, we stop to preocupy about the planet that so much offers to us now a days we to discren with a bank crises of some power nations and the goverment applies millions of dolars to help. In hewever when we talk about save the planet, the money is inasccessible , the money is not the dispose ! This will end ?