Why is it so hard to save the planet ?

That the planet is in decline everybody knows. But, why the most of the people behaves like this is a lie? Everyday, we see in television the challenge that the earth has faced about the enviromental problems. And even so, the men keep degrading our environmental. Although the efforts of some people to save what remains of the earth planet, what we see is a try to soften the global calamity. This is happening because the importance that people give to the money today. We live to work and we work to consume. The addiction to consumption is increasingly rooted in the people. Even in socialist societies, the people become capitalists. And all this "talk" about to save the planet is coming a global joke when the countries are "interested in the matter".