In your opinion, why isit so hard to save the planet?

Through this capitalist world, where the government is based in profit, and the countries act in owns interest, is more easy to save a bank, than the planet.
Being the center of the capitalism an having the biggest economy in the world, the United States of America is also the biggest polluter, and through its hegemonia it was the country that more gave work for sign the kyoto protocol.
In a capitalist world, reduce the pollution it is create unemployment and reduce profit.